Course Objectives : To develop understanding of
the different aspects of management so that the students can plan organize,
control managerial activities effectively and efficiently towards the
achievement of organizational goal. To provide the students with the concepts,
methods and techniques of marketing management enabling them to play an
effective role in managing the marketing operations of an organization. On
completion of this course, they will be able to:
a.describe the nature of management and
management styles
b.explain the role of management and management
process
c.understand steps, consequences and tools of
decision making
d.explain and understand Management in
different cultures and how environment affect the way in which oganisations
conduct business (environment affect the way in which organisations conduct
business).
e.explain the importance of managerial ethics
and responsibilities in business and society
f.evaluate
the managerial environment in Bangladesh
g.understand
and describe the nature and styles of marketing and marketing management
h.explain
the workings of themarketing function
of an organization and the major tools and techniques used by marketing
specialists
i.evaluate
the strategic role of marketing
A.
Management – 50
103.01 An introduction to
Management, environment, planning & decision making
1.01. Managing and the
Manager’s job.
An Introduction to management, The
Management Process, Kinds of Managers, Basic Managerial Roles and Skills, The
Nature of Managerial Work.
1.02.
Traditional and contemporary Issues and challenges.
The Role of Theory and History in
Management, The Classical Management Perspective, The Behavioral Management
Perspective, The Quantitative Management Perspective, Integrating Perspectives
for Managers, Contemporary management issues and Challenges.
1.03. The
Environment and Culture of organization.
The Organization’ s Environment, The
External Environment, The Internal Environment, The Organization’s Culture,
Organization – Environment Relationships, The Environment and Organizational
Effectiveness.
1.04. The
Global Environment.
The Nature of International Business,
The Structure of the Global Economy, Environmental Challenges of International
Management, Competing in a Global Economy.
1.05 Process flow diagram for functional
areas.
Documents
process flow diagrams for functional areas (e.g. sales, accounts payable,
accounts receivable, treasury, etc.) for a given organization.
1.06.
Multicultural Environment.
The Nature of Diversity and
Multiculturalism, Diversity and Multiculturalism in Organizations, Effects of
Diversity and Multiculturalism in Organizations, Managing Diversity and
Multiculturalism in Organizations, Toward the Multicultural Organization.
1.07. Managing
Strategy and Strategy Planning.
The Nature of Strategic Management,
Using SWOT Analysis to Formulate Strategy, Formulating Business-Level
Strategies, Implementing Business-Level Strategies, Formulating Corporate-Level
Strategies, Implementing Corporate-Level Strategies, International and Global
Strategies.
1.08. Managing
Decision Making and Problem Solving.
The Nature of Decision Making, Rational
Perspectives on Decision Making, Behavioral Aspects of Decision Making, Group
and Team Decision Making in Organizations
103.02
The Organizing Process
2.01. Basic elements of
Organizing and Managing Organization Design
The Elements of Organizing, Designing
Jobs, Grouping Jobs: Departmentalization, Establishing Reporting Relationships,
Distributing Authority, Coordinating activities, Differentiating Between
Positions.
The Nature of Organization Design,
Universal Perspectives on Organization Design, Situational Influences on
Organization Design, Strategy and Organization Design, Basic forms of
Organization Design, Emerging Issues in Organization Design.
2.02. Managing
Organization Change and Innovation.
The Nature of Organization Change, Managing
Change in Organization, Areas of Organization Change, Organizational
Innovation.
2.03. Managing Human Resources in Organization.
The
Environmental Context of Human Resource Management, Attracting Human Resources,
Developing Human resources, Maintaining Human Resources, Managing Labor
Relations, New Challenges in the Changing Workplace.
Describes the role of human resource policies in the
design of incentive systems. Identifies ethical issues related to incentives
and compensation systems. Describes the role of the competitive environment in
employee recruitment and retention.
103.03
Leading Process
3.01. Basic
Elements of Individual in Organizations.
Understanding
Individuals in Organizations, Personality and Individual Behavior, Attitudes
and Individual Behavior, Perception and Individual Behavior, Stress and
Individual Behavior, Creativity in Organizations, Types of Workplace Behavior.
3.02. Managing
Employee Motivation and Performance.
The
Nature of Motivation, Content Perspectives on Motivation, Process Perspectives
on Motivation, Reinforcement Perspectives on Motivation, Popular Motivational
Strategies, Using Reward Systems to Motivate Performance.
3.03. Managing
Leadership and Influence Process.
The
Nature of Leadership, Generic Approaches to Leadership, Situational Approaches
to Leadership, Related Approaches to Leadership, Emerging Approaches to
Leadership, Political Behavior in Organizations.
3.04. Managing
Interpersonal Relations and Communications.
The
Interpersonal Nature of Organizations, Communications and the Manager’s Job,
Forms of Communication in Organizations, Informal Communication in
Organizations, Managing Organizational Communication.
3.05. Managing
work groups and Teams.
Groups
and Teams in Organizations, Characteristics of Groups and Teams, Interpersonal
and Intergroup Conflict, Managing Conflict in organizations.
103.04
The Controlling Process
4.01. Basic Elements of
Control
The
Nature of Control, Operations Control, Financial Control, Structural Control,
Strategic Control, Managing Control in Organizations. Discusses the objectives
and role of internal control with respect to integrity, ethical values, and
competence.
4.02. Managing Operations,
Quality and Productivity
The
Nature of Operations Management, Designing Operations Systems, Organizational
Technologies, Implementing Operations Systems Through Supply Chain Management,
Managing Total Quality, Managing Productivity. Documents process flow diagrams for functional
areas (e. g. sales, accounts payable, accounts receivable, treasury, etc.) for
a given organization.
4.03. Managing Information and Information
Technology.
Information
and the Manager, Types of Information Systems, Managing Information Systems,
The Impact of Information Systems on Organizations.
4.04Organizational Control
Explains the
impact of the following on overall organizational control: management’s
philosophy and leadership style, organizational structure, assignment of
authority and responsibility, personnel policies and procedures, and the
external environment.
Identifies
common employee responses to control and describes methods to deal with such
behaviours.
4.05 Objective
and role of internal control
Discusses the objectives and role of
internal control with respect to integrity, ethical values, and competence.
B. Marketing
Management ¾ 50
103.01Introduction
Meaning, Scope and Importance of
Marketing; Approaches to the Study of Marketing; The Goals of the Marketing
System; Marketing Functions-Important. Terminology relating to Marketing.
103.02Understanding Marketing
Management
What is marketing management, The core concepts of
marketing management. Understanding marketing management in business and
non-business sectors. Defining and delivering consumers value and satisfaction.
Attracting and relating customers, customers profitability and implementation
of TOM. The marketing process, product planning the nature and concepts of a
marketing plan.
103.03Analysing Marketing
Opportunities
Marketing information and intelligence system,
marketing research system, marketing decision support system, forecasting and
measuring market demand. Scanning marketing environment, Consumer buying
behavior and associated factors. Analysing consumer markets and buying
behavior, consumer buying behavior model, factors influencing consumers buying
behavior. The buying process, Analysing Industries and competitors, SWOT
Analysis.
Identifying market Segmentation and Selecting Market
Target.
103.04Developing Marketing
Strategies
Differentiating and positioning the market offering,
Developing new products, Managing life cycle strategies, Designing marketing
strategies for market leaders, Challengers, Followers and Nichers. Designing
global marketing strategies.
The role of a
customer relationship management (CRM) system.
103.05Planning Marketing program
Managing product line brands and packaging,
Designing pricing strategies and programs, Selecting and Managing market
channels, Managing retailing, Whole saling and market logistics, Designing and
Managing Integrated Marketing Communication. Managing advertising, Sales
promotion and public relations, Managing the sales force. Managing direct and
indirect marketing.
103.06Managing Marketing Report
Organizing, Implementing, Evaluating and controlling
marketing activities, Conducting market research and preparing research report
on specific interest.
Text Books
1.Management
- R.W. Griffin (8th edition)
2.Management
- H. Koontz and H. Weihrich (10th edition).
3.Marketing Management - Analysis, Planning, Implementation
and Control
(12th
Edition) - Philip Kotler.
Reference Books
1.Management
- J.A. F. Stoner (6th edition).
2.Management
- Hicks and Gullet
3.Management
- J.R. Terry (8th edition).
4.Management
- Robert Kreitner (7th edition).
5.Lesson
Note published by ICMAB.
6.Basic Marketing: A Managerial Aproach – McCarthy, B.J.(11th edition).
7.Marketing Management – J. P. Peter & J. H. Donnelly JR.
(3rd edition).
