Course Objectives : To develop understanding of
the different aspects of management so that the students can plan organize,
control managerial activities effectively and efficiently towards the
achievement of organizational goal. To provide the students with the concepts,
methods and techniques of marketing management enabling them to play an
effective role in managing the marketing operations of an organization. On
completion of this course, they will be able to:
a.describe the nature of management and
b.explain the role of management and management
c.understand steps, consequences and tools of
d.explain and understand Management in
different cultures and how environment affect the way in which oganisations
conduct business (environment affect the way in which organisations conduct
e.explain the importance of managerial ethics
and responsibilities in business and society
the managerial environment in Bangladesh
and describe the nature and styles of marketing and marketing management
the workings of themarketing function
of an organization and the major tools and techniques used by marketing
the strategic role of marketing
Management – 50
103.01 An introduction to
Management, environment, planning & decision making
1.01. Managing and the
An Introduction to management, The
Management Process, Kinds of Managers, Basic Managerial Roles and Skills, The
Nature of Managerial Work.
Traditional and contemporary Issues and challenges.
The Role of Theory and History in
Management, The Classical Management Perspective, The Behavioral Management
Perspective, The Quantitative Management Perspective, Integrating Perspectives
for Managers, Contemporary management issues and Challenges.
Environment and Culture of organization.
The Organization’ s Environment, The
External Environment, The Internal Environment, The Organization’s Culture,
Organization – Environment Relationships, The Environment and Organizational
The Nature of International Business,
The Structure of the Global Economy, Environmental Challenges of International
Management, Competing in a Global Economy.
1.05 Process flow diagram for functional
process flow diagrams for functional areas (e.g. sales, accounts payable,
accounts receivable, treasury, etc.) for a given organization.
The Nature of Diversity and
Multiculturalism, Diversity and Multiculturalism in Organizations, Effects of
Diversity and Multiculturalism in Organizations, Managing Diversity and
Multiculturalism in Organizations, Toward the Multicultural Organization.
Strategy and Strategy Planning.
The Nature of Strategic Management,
Using SWOT Analysis to Formulate Strategy, Formulating Business-Level
Strategies, Implementing Business-Level Strategies, Formulating Corporate-Level
Strategies, Implementing Corporate-Level Strategies, International and Global
Decision Making and Problem Solving.
The Nature of Decision Making, Rational
Perspectives on Decision Making, Behavioral Aspects of Decision Making, Group
and Team Decision Making in Organizations
The Organizing Process
2.01. Basic elements of
Organizing and Managing Organization Design
The Elements of Organizing, Designing
Jobs, Grouping Jobs: Departmentalization, Establishing Reporting Relationships,
Distributing Authority, Coordinating activities, Differentiating Between
The Nature of Organization Design,
Universal Perspectives on Organization Design, Situational Influences on
Organization Design, Strategy and Organization Design, Basic forms of
Organization Design, Emerging Issues in Organization Design.
Organization Change and Innovation.
The Nature of Organization Change, Managing
Change in Organization, Areas of Organization Change, Organizational
2.03. Managing Human Resources in Organization.
Environmental Context of Human Resource Management, Attracting Human Resources,
Developing Human resources, Maintaining Human Resources, Managing Labor
Relations, New Challenges in the Changing Workplace.
Describes the role of human resource policies in the
design of incentive systems. Identifies ethical issues related to incentives
and compensation systems. Describes the role of the competitive environment in
employee recruitment and retention.
Elements of Individual in Organizations.
Individuals in Organizations, Personality and Individual Behavior, Attitudes
and Individual Behavior, Perception and Individual Behavior, Stress and
Individual Behavior, Creativity in Organizations, Types of Workplace Behavior.
Employee Motivation and Performance.
Nature of Motivation, Content Perspectives on Motivation, Process Perspectives
on Motivation, Reinforcement Perspectives on Motivation, Popular Motivational
Strategies, Using Reward Systems to Motivate Performance.
Leadership and Influence Process.
Nature of Leadership, Generic Approaches to Leadership, Situational Approaches
to Leadership, Related Approaches to Leadership, Emerging Approaches to
Leadership, Political Behavior in Organizations.
Interpersonal Relations and Communications.
Interpersonal Nature of Organizations, Communications and the Manager’s Job,
Forms of Communication in Organizations, Informal Communication in
Organizations, Managing Organizational Communication.
work groups and Teams.
and Teams in Organizations, Characteristics of Groups and Teams, Interpersonal
and Intergroup Conflict, Managing Conflict in organizations.
The Controlling Process
4.01. Basic Elements of
Nature of Control, Operations Control, Financial Control, Structural Control,
Strategic Control, Managing Control in Organizations. Discusses the objectives
and role of internal control with respect to integrity, ethical values, and
4.02. Managing Operations,
Quality and Productivity
Nature of Operations Management, Designing Operations Systems, Organizational
Technologies, Implementing Operations Systems Through Supply Chain Management,
Managing Total Quality, Managing Productivity. Documents process flow diagrams for functional
areas (e. g. sales, accounts payable, accounts receivable, treasury, etc.) for
a given organization.
4.03. Managing Information and Information
and the Manager, Types of Information Systems, Managing Information Systems,
The Impact of Information Systems on Organizations.
impact of the following on overall organizational control: management’s
philosophy and leadership style, organizational structure, assignment of
authority and responsibility, personnel policies and procedures, and the
common employee responses to control and describes methods to deal with such
and role of internal control
Discusses the objectives and role of
internal control with respect to integrity, ethical values, and competence.
Management ¾ 50
Meaning, Scope and Importance of
Marketing; Approaches to the Study of Marketing; The Goals of the Marketing
System; Marketing Functions-Important. Terminology relating to Marketing.
What is marketing management, The core concepts of
marketing management. Understanding marketing management in business and
non-business sectors. Defining and delivering consumers value and satisfaction.
Attracting and relating customers, customers profitability and implementation
of TOM. The marketing process, product planning the nature and concepts of a
Marketing information and intelligence system,
marketing research system, marketing decision support system, forecasting and
measuring market demand. Scanning marketing environment, Consumer buying
behavior and associated factors. Analysing consumer markets and buying
behavior, consumer buying behavior model, factors influencing consumers buying
behavior. The buying process, Analysing Industries and competitors, SWOT
Identifying market Segmentation and Selecting Market
Differentiating and positioning the market offering,
Developing new products, Managing life cycle strategies, Designing marketing
strategies for market leaders, Challengers, Followers and Nichers. Designing
global marketing strategies.
The role of a
customer relationship management (CRM) system.
103.05Planning Marketing program
Managing product line brands and packaging,
Designing pricing strategies and programs, Selecting and Managing market
channels, Managing retailing, Whole saling and market logistics, Designing and
Managing Integrated Marketing Communication. Managing advertising, Sales
promotion and public relations, Managing the sales force. Managing direct and
103.06Managing Marketing Report
Organizing, Implementing, Evaluating and controlling
marketing activities, Conducting market research and preparing research report
on specific interest.
- R.W. Griffin (8th edition)
- H. Koontz and H. Weihrich (10th edition).
3.Marketing Management - Analysis, Planning, Implementation
Edition) - Philip Kotler.
- J.A. F. Stoner (6th edition).
- Hicks and Gullet
- J.R. Terry (8th edition).
- Robert Kreitner (7th edition).
Note published by ICMAB.
6.Basic Marketing: A Managerial Aproach – McCarthy, B.J.(11th edition).
7.Marketing Management – J. P. Peter & J. H. Donnelly JR.