103 Management and Marketing Management

ICMAB

103 Management and Marketing Management – 100

Course Objectives : To develop understanding of the different aspects of management so that the students can plan organize, control managerial activities effectively and efficiently towards the achievement of organizational goal. To provide the students with the concepts, methods and techniques of marketing management enabling them to play an effective role in managing the marketing operations of an organization. On completion of this course, they will be able to:

a.  describe the nature of management and management styles

b.  explain the role of management and management process

c.  understand steps, consequences and tools of decision making

d.  explain and understand Management in different cultures and how environment affect the way in which oganisations conduct business (environment affect the way in which organisations conduct business).

e.  explain the importance of managerial ethics and responsibilities in business and society

f.  evaluate the managerial environment in Bangladesh

g.  understand and describe the nature and styles of marketing and marketing management

h.  explain the workings of the  marketing function of an organization and the major tools and techniques used by marketing specialists

i.  evaluate the strategic role of marketing

 

A. Management – 50

103.01 An introduction to Management, environment, planning & decision making

1.01. Managing and the Manager’s job.

An Introduction to management, The Management Process, Kinds of Managers, Basic Managerial Roles and Skills, The Nature of Managerial Work.

1.02. Traditional and contemporary Issues and challenges.

The Role of Theory and History in Management, The Classical Management Perspective, The Behavioral Management Perspective, The Quantitative Management Perspective, Integrating Perspectives for Managers, Contemporary management issues and Challenges.

1.03. The Environment and Culture of organization.

The Organization’ s Environment, The External Environment, The Internal Environment, The Organization’s Culture, Organization – Environment Relationships, The Environment and Organizational Effectiveness.

1.04. The Global Environment.

The Nature of International Business, The Structure of the Global Economy, Environmental Challenges of International Management, Competing in a Global Economy.

1.05 Process flow diagram for functional areas.

Documents process flow diagrams for functional areas (e.g. sales, accounts payable, accounts receivable, treasury, etc.) for a given organization.

 

1.06. Multicultural Environment.

The Nature of Diversity and Multiculturalism, Diversity and Multiculturalism in Organizations, Effects of Diversity and Multiculturalism in Organizations, Managing Diversity and Multiculturalism in Organizations, Toward the Multicultural Organization.

 

1.07. Managing Strategy and Strategy Planning.

The Nature of Strategic Management, Using SWOT Analysis to Formulate Strategy, Formulating Business-Level Strategies, Implementing Business-Level Strategies, Formulating Corporate-Level Strategies, Implementing Corporate-Level Strategies, International and Global Strategies.

1.08. Managing Decision Making and Problem Solving.

The Nature of Decision Making, Rational Perspectives on Decision Making, Behavioral Aspects of Decision Making, Group and Team Decision Making in Organizations

 

103.02 The Organizing Process

2.01. Basic elements of Organizing and Managing Organization Design

The Elements of Organizing, Designing Jobs, Grouping Jobs: Departmentalization, Establishing Reporting Relationships, Distributing Authority, Coordinating activities, Differentiating Between Positions.

 

The Nature of Organization Design, Universal Perspectives on Organization Design, Situational Influences on Organization Design, Strategy and Organization Design, Basic forms of Organization Design, Emerging Issues in Organization Design.

 

2.02. Managing Organization Change and Innovation.

The Nature of Organization Change, Managing Change in Organization, Areas of Organization Change, Organizational Innovation.

2.03. Managing Human Resources in Organization.

The Environmental Context of Human Resource Management, Attracting Human Resources, Developing Human resources, Maintaining Human Resources, Managing Labor Relations, New Challenges in the Changing Workplace.

 

Describes the role of human resource policies in the design of incentive systems. Identifies ethical issues related to incentives and compensation systems. Describes the role of the competitive environment in employee recruitment and retention.

 

103.03 Leading Process

3.01. Basic Elements of Individual in Organizations.

Understanding Individuals in Organizations, Personality and Individual Behavior, Attitudes and Individual Behavior, Perception and Individual Behavior, Stress and Individual Behavior, Creativity in Organizations, Types of Workplace Behavior.

3.02. Managing Employee Motivation and Performance.

The Nature of Motivation, Content Perspectives on Motivation, Process Perspectives on Motivation, Reinforcement Perspectives on Motivation, Popular Motivational Strategies, Using Reward Systems to Motivate Performance.

3.03. Managing Leadership and Influence Process.

The Nature of Leadership, Generic Approaches to Leadership, Situational Approaches to Leadership, Related Approaches to Leadership, Emerging Approaches to Leadership, Political Behavior in Organizations.

3.04. Managing Interpersonal Relations and Communications.

The Interpersonal Nature of Organizations, Communications and the Manager’s Job, Forms of Communication in Organizations, Informal Communication in Organizations, Managing Organizational Communication.

3.05. Managing work groups and Teams.

Groups and Teams in Organizations, Characteristics of Groups and Teams, Interpersonal and Intergroup Conflict, Managing Conflict in organizations.

 

103.04 The Controlling Process

4.01. Basic Elements of Control

The Nature of Control, Operations Control, Financial Control, Structural Control, Strategic Control, Managing Control in Organizations. Discusses the objectives and role of internal control with respect to integrity, ethical values, and competence.

 

 

4.02. Managing Operations, Quality and Productivity

The Nature of Operations Management, Designing Operations Systems, Organizational Technologies, Implementing Operations Systems Through Supply Chain Management, Managing Total Quality, Managing Productivity.  Documents process flow diagrams for functional areas (e. g. sales, accounts payable, accounts receivable, treasury, etc.) for a given organization.

 

4.03. Managing Information and Information Technology.

Information and the Manager, Types of Information Systems, Managing Information Systems, The Impact of Information Systems on Organizations.

 

4.04  Organizational Control

Explains the impact of the following on overall organizational control: management’s philosophy and leadership style, organizational structure, assignment of authority and responsibility, personnel policies and procedures, and the external environment.

Identifies common employee responses to control and describes methods to deal with such behaviours.

 

4.05 Objective and role of internal control

Discusses the objectives and role of internal control with respect to integrity, ethical values, and competence.

 

B. Marketing Management ¾ 50

 

103.01 Introduction

Meaning, Scope and Importance of Marketing; Approaches to the Study of Marketing; The Goals of the Marketing System; Marketing Functions-Important. Terminology relating to Marketing.

 

103.02 Understanding Marketing Management

What is marketing management, The core concepts of marketing management. Understanding marketing management in business and non-business sectors. Defining and delivering consumers value and satisfaction. Attracting and relating customers, customers profitability and implementation of TOM. The marketing process, product planning the nature and concepts of a marketing plan.

 

103.03 Analysing Marketing Opportunities

Marketing information and intelligence system, marketing research system, marketing decision support system, forecasting and measuring market demand. Scanning marketing environment, Consumer buying behavior and associated factors. Analysing consumer markets and buying behavior, consumer buying behavior model, factors influencing consumers buying behavior. The buying process, Analysing Industries and competitors, SWOT Analysis.

Identifying market Segmentation and Selecting Market Target.

 

103.04 Developing Marketing Strategies

Differentiating and positioning the market offering, Developing new products, Managing life cycle strategies, Designing marketing strategies for market leaders, Challengers, Followers and Nichers. Designing global marketing strategies.

 

The role of a customer relationship management (CRM) system.

 

103.05 Planning Marketing program

Managing product line brands and packaging, Designing pricing strategies and programs, Selecting and Managing market channels, Managing retailing, Whole saling and market logistics, Designing and Managing Integrated Marketing Communication. Managing advertising, Sales promotion and public relations, Managing the sales force. Managing direct and indirect marketing.

 

103.06 Managing Marketing Report

Organizing, Implementing, Evaluating and controlling marketing activities, Conducting market research and preparing research report on specific interest.

Text Books

1.         Management - R.W. Griffin (8th edition)

2.         Management - H. Koontz and H. Weihrich (10th edition).

3.         Marketing Management - Analysis, Planning, Implementation and Control

            (12th Edition) - Philip Kotler.

Reference Books

1.         Management - J.A. F. Stoner (6th edition).

2.         Management - Hicks and Gullet

3.         Management - J.R. Terry (8th edition).

4.         Management - Robert Kreitner (7th edition).

5.         Lesson Note published by ICMAB.

6.         Basic Marketing: A Managerial Aproach – McCarthy, B.J.  (11th edition).

7.         Marketing Management – J. P. Peter & J. H. Donnelly JR. (3rd edition).

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