Course Objectives
This course is designed to fulfill the following objectives. These are to:
a.understand, write and express in English Language correctly and smoothly
b.develop an efficient and effective use of the English Language
c.develop learning skill, writing skill, listening skill, communication skill and presentation skill
d.acquire practical and oral communication skills
e.increase written communication skill in different business situations
Business English (Marks -50)
English Grammar –Weight - 20%
002.01 English Grammar
Components of English Grammar: Orthography, Etymology, Punctuation, Syntax and Prosody. The Parts of Speech: Uses, Implications and Transformations. Sentence: Its structures and types; Subject, Predicate, Object; Simple, Complex and Compound Sentences; Assertive, Interrogative, Imperative, Optative and Exclamatory; Transformation and Combination of sentences. Determiners: Articles, Possessives, Demonstratives, Quantifiers, and Numerals. Tense, Voice and Narration: Forms, Uses, Implications, and Transformations. Clauses, Phrases, Auxiliaries, Modals and Semi-Modals: Types and Uses. Questions: WH Questions and its framing by Interrogative Pronoun, Adjective, and Adverb; Tag Questions. Conjugation of verbs., Capitalization of letters. Sentence correction by the use of the rules of Number, Gender, Person, Case, Degree and other rules of English Grammar.
Composition- Weight – 30%
002.02 English Composition
Paragraph Writing: Narrative, Descriptive and Expository, Test of Comprehension, Précis Writing, Essays Writing- topics relating to business and economics.
BUSINESS COMMUNICATION (MARKS-50)
Organizational Communication-Weight- 20%
002.01 Communication: Theoretical Aspects
Introduction: Definition and significance of communication, Systems and Communication: System Components, Communication Components, Stimulus to Communication message, sending of message, decoding of message and giving feedback; Organizational communication Network; Special significance of communication in corporate and Multinational Business Organizations, The Use of Communication by Management; Barriers to Effective Communication .
Different Perspectives of Communication: Forms and uses of Internal communication: upward, downward and horizontal or lateral;
External communication: with groups and individuals; Personal communication: open network and closed network.
Different Ways of Communication: Written, Oral ,Face to face and Visual: Forms and importance and uses of each.
Written Communication: Written Communication techniques: Plan your writing, Implementing the Plan, Principles of effective Writing,Techniques for Writing, Readability checks.
Oral Communication: Verbal and Nonverbal Communication; Graphic and visual aids; Making Presentations, Listening Techniques; Dictation Techniques, etc, details of each.
Technology in Communications: electronic Written Communications and Electronic Oral Communications; brief details of each.
Special Communications: Public speaking, documentation and Bibliography.
Written Communication-Weight-20%
002.02 Communication; Practical Aspects of Employment Communication, Business Letters and Reports
Employment Communication: Applications and resumes, Employment Letters and Interviews. Online communication: e-mail, e-fax, websume.
Business Letters: Drafting Business Letters: Planning your Letters, Selecting formats, Using short-cuts, Evaluating Letters. Characteristics of Business Letters: kinds of Letters, Purpose of Letters , Functions of a first, Middle and Last Paragraph(s).
Reports: The Process of Preparing informal and formal reports: Drafting reports like Memorandum, justification reports, Progress Reports, credit reports, Annual Reports and Technical Reports, etc
Commercial Terminology-Weight-10%
002.03 Commercial Terminology, Business Abbreviations and Acronyms.
Bill of Exchange, Letter of Credit (LC), Chambers of Commerce and Industry-DCCI, FBCCI, different business pacts, institutions and organizations-national and international-GATT, WTO, WB, IDA, IFC, IMF, ADB, DSE, CSE, SEC, EPB, TCB, BOI, PB, IPDCB, EPZ, NCBs & Private Banks, JBC & SBC, ULC & IDLC, SAFTA, EFTA, AFTA, EEC, NAFTA, etc. - history, perspective and activity(s) of each.
Text Books
1.High School English Grammar & Composition - P.C. Wren and H. Martin.
2.Business Communication Systems and Applications - Betty R. Ricks & Kay F. Gow , (John Wiley & Sons, U.S.A.)
Reference Books
1. A University Grammar of English - Randolph Quirk and Sidney Greenbaum.
2. A Practical English Grammar - A.J. Thomson/ A.V. Martinet.( Latest edition).
3. How to learn Correct English - M.M. Rabbani and M.R. Amin
4. A Passage to English Language - S.M. Zakir Hussain
5. Business Communication – Theory and Application - Raymond V. Lesikar; John D. Petit JR. (Irwin Inc. U.S.A.)
6. Basic Business Communication - Raymond V. Lesikar; John D. Petit, JR. and Marie E. Flatley, 6th or latest edition (Irwin Inc. U.S.A.)
7. Report Writing For Business - Raymond V. Lesikar and John D. Petit, JR.
8. Effective Writings: A handbook for Accountants - May, C. B & May, G.S. pearson (Prentice Hall, 2006)
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